Listing reels: which style to pick
Four reel styles, what each is for, and how to choose based on the photos you actually have.
3 minute read
A reel is a vertical video built from your listing photos, in your brand's colors and fonts. There are four styles. They are genuinely different edits, not the same video in different colors.
Classic tour
About 27 seconds. A room-by-room walk through the house. The exterior opens and closes the reel shown whole, with the interiors in between. The safe choice, and the right one most of the time.
Cinematic
About 16 seconds. Four long, slow shots and almost no text. Use it when a handful of photos are genuinely good and you want them to hold attention on their own. It is the wrong choice for a property whose appeal is the number of rooms.
Quick cut
About 28 seconds. Sixteen fast cuts on the beat. Good when the interiors carry the property and you want energy. One tradeoff worth knowing: at this speed there is no room to show the outside of the house whole, so the exterior gets cropped. If the exterior is what sells this listing, pick a different style.
Text first
About 27 seconds. The words lead and the photo sits beneath them. This is the one for a listing where the photography is weaker. A phone-shot condo still needs a reel, and this style leans on what you can say rather than what you can show.
What you need before you can render one
- At least three photos on the listing.
- Both logo files in your brand kit: the full-color one and the white one.
- Both fonts, heading and body.
If any of those are missing the button tells you which. We would rather not make a reel at all than make one that does not carry your branding.
About the audio
Reels come out silent, on purpose. On Instagram and TikTok the trending sound is half the reach, and a video with our music on it is one you would have to strip before posting.
Instead, every cut lands on a beat. Drop your own audio over the top in the app you are posting from and the edit will already be in time with it.
Try it on one of your listings.
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