Giving a listing its own page

Every listing can have a page of its own: a web address you can text to a buyer, print on a postcard, or put in your Instagram bio. It shows the photos, the description, the facts, and the features, with a contact form at the bottom that reaches you.

It uses your brand kit, the same as everything else. Your colors, your fonts, your logo, your headshot. Two listings shared this way look like the same agency because they are.

Making one

Open a listing and use Share this listing, or go to Public pages and pick from the list of properties that do not have one yet. There is nothing to fill in. The page is built from the listing you already entered.

If you have already generated an MLS description for the listing, the page uses it rather than writing a second one, so the page and the MLS say the same thing. Change the price or the status afterwards and the page notices the description no longer matches, and stops showing it until you regenerate.

Unlisted and public

Every page starts unlisted. That means the address has a short random ending on it, and search engines are told not to index it. It opens for anyone you send it to, and for nobody who was not sent it. This is the right setting for a pocket listing, a coming soon, or anything you are not ready to have found.

Switch it to public and two things change. The address loses the random ending and becomes the street address, which is what someone would type. And search engines are allowed to index it, so it can turn up when a person searches the address.

Switching back to unlisted takes the clean address away again and mints a new random one. The tidy address stops working entirely at that point rather than forwarding, because forwarding it would defeat the point of going unlisted.

Changing the address

You can edit the web address on the page's own screen. Letters, numbers and hyphens. The old address keeps working and forwards to the new one, so a link you already texted, or printed, does not break.

Sharing it so you can tell what worked

The share panel gives you a separate copy of the link for each place you might put it: Facebook, Instagram, LinkedIn, email, text, X, WhatsApp, and one for print or a QR code. They all open the same page. The difference is that each one quietly records where the visit came from, so the stats can tell you that the postcard worked and Facebook did not.

Instagram has no clickable link in a feed caption, so use the Instagram copy in a story sticker or your bio. There is also a tracked link for an email you send yourself, which is the one to use if you send your database a Just Listed blast from your own mail client.

What the numbers mean

Views count people. When you paste a link into Facebook, iMessage, Slack or LinkedIn, each of those loads the page in the background to build the little preview card, and those loads are counted separately so they do not inflate your numbers. Visitors counts each person once a day, worked out without a cookie or anything that follows them anywhere else.

Contact taps counts how many people tapped your phone number or email on the page rather than filling in the form. Photos opened tells you whether the photography is doing its job.

Taking one down

Take this page down leaves the address working but replaces the property with a short branded note saying the page is no longer available. The photos stop loading at that moment too, so nothing of the listing is left behind.

That is deliberate. Every link you shared already points at that address, and a dead end tells the person who followed it that you are broken rather than that the page came down. You can put it back up later.

Your own profile, and the team's

You also get a page for yourself and one for the agency, and unlike listing pages there is only ever one of each. Yours uses your headshot and lists what you have on the market; the agency's uses the logo and shows the team. Both work the same way for unlisted, public and sharing.